One Good Neighbor

State Farm has been a proud participant in Pride parades and festivals for many years, but the Covid-19 pandemic gave them the overdue push to show up in new ways, and not just in June.

The One Good Neighbor platform was born to show the brand’s enduring support for the LGBTQ+ community, both in and outside their company.

CD: Lauren Hystead
CW: Jeff Morse
AD: Blake Fortin

When an LGBTQ-identifying youth has just one accepting adult, they are 40% less likely to attempt suicide.

Trevor Project study

 

A partnership with The Trevor Project led us to this astounding stat, and ultimately our program platform: All it takes is one good neighbor.

For the first time, State Farm was comfortable asking LGBTQ-identifying agents and employees to share their stories with the world.

Watch all the full length stories here.

I really appreciate you for always accepting me for who I am… With that, you’ve allowed me to not be afraid anymore.

— Dorian Brewer, State Farm agent, to his sister

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Connecting audiences & influencers

We recruited a diverse group of voices in the LGBTQ+ community to share their own
One Good Neighbor stories.

Clockwise from top left: Bobby Berk, Alyson Stoner, Terrell and Jarius Joseph, Will Taylor, Jazz Jennings, Kalen Allen, Alex Wong, Alysse Dalessandro Santiago

Clockwise from top left: Bobby Berk, Alyson Stoner, Terrell and Jarius Joseph, Will Taylor, Jazz Jennings, Kalen Allen, Alex Wong, Alysse Dalessandro Santiago

 

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