Jake from State Farm
(from home)
When the world shut down during the Covid-19 pandemic and much of our audience starting working from home, we had an opportunity to connect our new brand voice, Jake from State Farm, and this strange new reality.
ACDs: Lauren Hystead, Matt Olson
CW: Danielle Janota
AD: Randie Spier
Jake gets it.
The State Farm Millennial audience has always had two passions rise about the rest: music and gaming. That didn’t change in the pandemic, but their experience with them did.
We enlisted one of the biggest stars on Twitch to lend Jake credibility in gaming, DrLupo.
ACDs: Lauren Hystead, Matt Olson
CW: Deepak George
AD: JC Chang