Chicago Bears
Despite being one of the original teams in the NFL, local enthusiasm for the Bears was waning. With a renewed focus on single-game tickets and an inner-city audience, we created a campaign that brought the energy and spirit of game day to every neighborhood in Chicago.
CD: Dave Wasserman
CW: Lauren Hystead
AD: Lauren Swago
Best-in-class TV.
Whose stories do you tell when your team isn’t having its best season (or five seasons)? The fans.
Our spots put our audience in the center of the game-day experience, and became the league standard for best-in-class NFL advertising.
Neighborhood Pride
Five murals in five neighborhoods kick-started an ongoing grassroots campaign.
Chicago-Style Football
Fan portraits blanketed the CTA all season long.
